EyeMyEye bets big on innovation with the launch
Agency
NATIONAL, July 26 2022: In its efforts to provide its customers with the latest technology in the Eyewear category, the country’s most loved eyewear platform EyeMyEye introduces India’s first ever range of Colour Blind Glasses. These are crafted using advanced technology that enhances and improves colour contrast & visual vibrancy for people suffering from Red-Green Colour Blindness- the most prevalent type of colour blindness.
Assists people with Red-Green Colour Blindness
Filters Wavelength of Light Selectively
Enhances Colour Perception and Vibrancy
Available as both Eyeglasses and Sunglasses
It is estimated that people with normal colour vision can see up to 1 million colours distinctively, however, people with colour blindness can only see up to 10% of it. This is where Colour Blind Glasses prove beneficial. These help in expanding the spectrum of colours that people with colour deficiency perceive. These glasses work effectively for 80% of people with Red-Green Colour Blindness.
The newly launched product comes with a host of features that promise a richer visual experience. These are available as both eyeglasses and sunglasses. Further, these filter the wavelength of light selectively and enhance colour perception too. Starting at Rs 5160, these glasses are exclusively available at EyeMyEye stores and at www.eyemyeye.com/
Ganesh Iyer, Founder & CEO, EyeMyEye said, “Today, 1 in every 12 men & 1 in every 200 women in the world are Colour Blind. Colour Blindness can lead to frustration, loss in productivity, and potential safety issues. Further, it complicates day-to-day activities for people affected by it, as colours appear dull and washed out for them. For some, distinguishing one colour from another becomes a challenge.
To combat these difficulties and everyday challenges, we at EyeMyEye have introduced India’s first ever range of Colour Blind Glasses. The special optical filters in these glasses help 80% of people with Red-Green Color Blindness in perceiving a wider range of colours &simultaneously helping them to see colours more clearly and distinctly for the first time. We hope to bring colors back to their lives with Colour Blind Glasses.”
Head to https://www.eyemyeye.com/color-blindness/ to test your eyes for Colour Blindness and get more details about Colour Blind Glasses.
Recently EyeMyEye has also added multiple unique product categories like Colour Changing Frames, Play Eyeglasses & Sunglasses, & eco-friendly Bamboo Eyewear to their brand portfolio.