The Company finished this quarter with 8 gold, 4 silver and 2 bronze
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NEW DELHI, March 26, 2025: inDrive, a global mobility and urban services platform, has won 14 awards, including eight gold, four silver, and two bronze, for its celebrity marketing campaign in India ‘Ab App ki nahi, aap ki chalegi’, at various marketing award ceremonies held between January 2025 and March 2025. These awards celebrate excellence in marketing and advertising.
“At inDrive, we are committed to crafting bespoke experiences for our passengers. India is a key market for us. These wins are a testament to our commitment to engaging with our users to offer superior experiences,” said Avik Karmakar, Senior Marketing Manager - South Asia, inDrive.
“At the core of our efforts is our mission to challenge injustice and impact the lives of one billion people by 2030,” he added.
inDrive’s marketing campaign ‘Ab App ki nahi, aap ki chalegi’ is built on the premise of its salient feature, the ‘Offer your fare’ model which allows passengers and drivers to set fares mutually instead of leaving it to AI algorithms to determine their price. The campaign includes a brand film unveiled by Vikrant Massey as brand ambassador. It captures the daily hassles of commuting and how inDrive addresses those challenges.
The campaign played an instrumental role in achieving key objectives such as driving brand awareness, more app installs, increase in new users as well as rides.
Watch the brand film here.
Viral Campaign Part 1 and Part 2
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