Bharti Airtel and Bajaj Finance enter into a strategic partnership
To create one of India's largest digital platforms for financial services
News Alliance
NEW DELHI / MUMBAI, January 20, 2025: Bharti Airtel and Bajaj Finance, India's largest private-sector Non-Banking Financial Company (NBFC), have announced a strategic partnership to create one of India's largest digital platforms for financial services. The partnership combines Airtel's customer base of 375 million, 12 lakh+ strong distribution networks and Bajaj Finance's diversified suite of 27 product lines with 5,000+ branches and 70,000 field agents.
Airtel will initially offer Bajaj Finance's retail financial products on its Airtel Thanks App for a seamless and secure customer experience, and later through its nationwide network of stores. The combined strength of the companies' digital assets will enable Airtel and Bajaj Finance to significantly deepen penetration of financial products and services.
By March, four products of Bajaj Finance will be available on the Airtel Thanks App, including Gold Loan, Business Loan, a co-branded Insta EMI Card, and Personal Loan. Airtel will progressively offer close to 10 financial products of Bajaj Finance within this calendar year.
Customers can apply for the Airtel-Bajaj Finserv Insta EMI card via the Airtel Thanks App and later through its nationwide network of stores. Both companies are committed to strong regulatory compliance, data privacy and security, and seamless customer service.
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