26% increase in advertisement rates only for Print Media

To support quality journalism and local news initiatives amidst competition

IH News Desk

NATIONAL, November 17, 2025: The Union Government Monday announced a 26% increase in advertisement rates for Print Media raising the cost per square centimetre for black and white ads in dailies from 47.40 to 59.68 rupees. This decision follows the recommendations of the 9th Rate Structure Committee formed in 2021.

New pricing also included premium rates for colour advertisements and preferential positioning.

Officials said the increase aims to provide crucial revenue support to print media, enhancing financial stability and allowing for better content, thus supporting quality journalism and local news initiatives amidst competition from various media platforms.

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