Whosthat360 Northeast Influencer Yatra
THE Oriflame Presents Whosthat360 Northeast Influencer Yatra reached Thursday in Agartala, marking the launch of a first-of-its-kind influencer and beauty campaign spanning 13 cities across Northeast India.The journey will culminate in a grand finale at the whosnext Regional Influencer Awards in Kolkata on May 10, 2026.
Tripura's activation hosted at Maharaja Bir Bikram College, Agartala, where more than 500 students and local influencers participated in an engaging lineup of activities. These included live beauty masterclasses, skincare workshops, creator auditions and immersive product experiences—all powered by Oriflame Sweden’s Beauty and Wellness Partner Truck.
About the Northeast Influencer Yatra
The Yatra is designed to empower creators, students, and women across diverse categories including beauty, fashion, food, travel, wellness and lifestyle.
Following Shillong, the campaign will travel to : Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur, before concluding in Kolkata.
Introducing WhosthatNEStar : A Platform for Emerging Talent
At the core of the Yatra is WhosthatNEStar, an open talent platform inviting individuals—singers, dancers, comedians, spoken word artists and content creators—to showcase their abilities.
Top performers from each city will be shortlisted, with the ultimate winner earning a coveted spot at the WhosNext Regional Influencer Awards. The finale will bring together over 200 leading digital creators, brand partners, and media representatives from across the region.
Leadership Perspectives
Commenting on the initiative, Sanjay Kumar, Vice President – Marketing, Operations, Product & Partnerships, said, “The Northeast has always been a treasure trove of stories, talent, and culture—one that the rest of India is only now beginning to truly discover. Through the Northeast Yatra, we are not just travelling across the region; we are creating a platform where authentic voices gain meaningful visibility, leading to real opportunities. Oriflame’s shared belief in empowerment makes this partnership both natural and impactful.”
Abhishek Chakraborty, Head of Brand, PR & Digital at Oriflame India, added, “At Oriflame, we believe in empowering individuals to create their own path. This collaboration with Whosthat360 allows us to connect directly with communities—especially women—offering them opportunities to explore entrepreneurship and flexible income through high-quality products. The Northeast Yatra is a significant step in making our vision more accessible and impactful.”
About Whosthat360
Whosthat360 is India’s first and fastest-growing influencer content platform, covering news, milestones, and developments across the creator ecosystem. The platform is known for its large-scale IPs such as the WhosNext Influencer Awards and the National Talent Hunt, making it a key destination for everything related to India’s creator economy.
Agartala
April 09, 2026