'Set your Fare and Choose your Driver' redefining mobility

Home-grown startups in India are adopting inDrive’s feature

News Alliance

NATIONAL, March 29, 2025: inDrive, a global mobility and urban services platform, has redefined mobility in India through its unique model. The company has pioneered the ‘Set your Fare and Choose your Driver’ in India, which allows passengers to decide the price, driver, and type of vehicle, irrespective of the smartphone model, battery time and other parameters.

This is unlike other ride-hailing services, where pricing is determined by AI models and algorithms. Global ride hailing giants and home-grown startups in India are now adopting inDrive’s model which is a testament to its astounding success. 

The company clocked an 18% year-on-year (Y-O-Y) increase in rides across India in 2024. The company attributes its success to its unique model which ensures greater customer satisfaction compared to other models. 

Pavit Nanda Anand, Communication Lead-APAC, inDrive said: “We launched inDrive in India 6 years back with the 'Set your Fare and Choose your Driver' model. inDrive was the first ride hailing player in the market to bring such a feature which enables people to offer their fare and choose the drivers based on driver ratings, vehicle model, pick up time and distance. The Indian consumer has shown a strong preference for this feature, which provides fare flexibility and customized ride options. It's inspiring to see that both established RH giants and emerging Indian RH startups are recognizing the value of this unique feature and are exploring similar features to achieve their product-market fit. inDrive remains the pioneer of the fair pricing model, making it the second most downloaded app globally and the fifth most downloaded app in the travel category.” 

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