Northeast India's largest cooperative dairy brand
Purabi launches new range of long flavoured milk category
IH News Desk
REGIONAL, September 28, 2024: Purabi, Northeast India's largest cooperative dairy brand has launched a new range of long shelf-life flavoured milk marking a significant expansion across the region. The new product is manufactured at a state-of-the-art facility in Purabi Dairy, Panjabari, developed under the World Bank-funded APART Project.
At a "Purabi Xondhiya" event attended by leading intellectuals, artists, sportspersons, media representatives, and stakeholders, Assam's Minister for Cooperation, Nandita Gorlosa, introduced three variants of flavoured milk: Mango, Strawberry and Kesar under the brand Purabi. This initiative makes Purabi the first dairy cooperative in the region to offer flavoured milk under its portfolio.
The launch highlights the growth of Assam's dairy cooperative sector under the Purabi umbrella, aligned with Chief Minister Dr. Himanta Biswa Sarma's goal of reaching a target of handling 10 lakh litres per day in the organized sector within the state. Purabi Dairy is committed to realizing the chief minister's vision by offering products with extended shelf life and added value.
Purabi, under the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), has transformed the livelihoods of thousands of farmers across Assam with the support of the Government of Assam and hand-holding by the National Dairy Development Board (NDDB). With the help of East Assam Milk Producer’s Cooperative Union Ltd (EAMUL) and North East Dairy and Foods Ltd (NEDFL), Purabi has emerged as a trusted and most loved brand of Assam.
Image: File.
APART Project / Purabi Dairy / Milk /
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