Customers to receive a 4-month Spotify Premium subscription
IH News Desk
NATIONAL, October 14, 2024: IndiGo, India's leading airline has partnered with Spotify, a global audio streaming platform, to introduce 6E Shuffle, an innovative service that creates personalized travel playlists for users based on their journey preferences. Customers who book and fly directly with IndiGo will receive a complimentary 4-month Spotify Premium subscription as part of this collaboration.
By utilizing Spotify's advanced technology, travellers can enjoy curated playlists that reflect their travel destinations, mood, and music taste. These playlists can be accessed by downloading the Spotify app.
Spotify data reveal listeners in India search for travel-related music on the platform more than 22 lac times per month, with the highest number of searches coming from Gen Z listeners. The partnership between IndiGo and Spotify aims to combine the emotional connections of travel and music, highlighting the importance of creating unforgettable memories during journeys.
Neetan Chopra, Chief Digital and Information Officer at IndiGo, expressed excitement about offering customers a unique travel experience through this collaboration, emphasizing the airline's dedication to providing exceptional and affordable travel experiences.
Neha Ahuja, Director of Marketing at Spotify India, highlighted the significance of music in travel and how this partnership enables both brands to effectively reach a broader audience.
IndiGo requested passengers to visit its website or download the IndiGo mobile app or visit a dedicated partnership page https://www.goindigo.in/indigo-spotify.html. They can also generate playlists through the dedicated microsite https://6eshuffle.withspotify.com/.
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