Campaign titled 'The Honest Cement' to uphold the integrity
Also to promote transparency and trust in construction practices
IH News Desk
REGIONAL, December 16, 2024: Taj Cement has launched a campaign called "The Honest Cement" to promote integrity, transparency and trust in construction practices. The initiative was launched during the Annual Dealer's Conference 2023-24 at Mayfair Resort, Sonapur, Monday.
The campaign emphasises the importance of using high-quality materials and adhering to ethical standards in building infrastructure. The campaign aims to inspire everyone to uphold integrity and transparency at all levels strengthening communities and bonds with customers.
Taj Cement also unveiled refreshed packaging for its Dhalai Cement and Premium Cement, symbolising modernisation and enhancing customer experience. The event also featured interactive sessions on market trends and growth strategies fostering a collaborative approach to achieving business goals.
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