Best Western and Headway Hospitality for hotel excellence

Partnership combined best western's global brand and network

IH News Desk

REGIONAL, April 03, 2025: Sorrel Hospitality Pvt Ltd and Headway Hospitality have partnered to transform hospitality offerings and drive profitability. The partnership combines Best Western's global brand and extensive distribution network with Headway Hospitality offering a comprehensive approach to elevate hotel performance and fuel revenue growth.

The alliance aims to deliver unparalleled hospitality services and maximize business potential in the hotel industry. BWH Hotels' Chief Operating Officer, Atul Jain, emphasized the partnership's impact on the industry and its commitment to manage 30 hotels with over 3,000 keys by 2030.

Headway Hospitality's Founder and CEO, Vikas Ray, aims to elevate the hospitality landscape in the Northeast by introducing new hotels under international brands.

The expansion plan includes new hotel projects across key destinations, contributing to the region's hospitality infrastructure, creating employment opportunities, and boosting tourism. The partnership also emphasizes improved operational efficiency through innovative cost management practices driving stronger financial outcomes and reinforcing Headway Hospitality's competitive edge in the market.

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