Majority believe Amazon to be trustworthy, shopping destination
News Alliance
BENGALURU, September 12, 2024: As India gears up for the annual season of festivities, customers are enthusiastic for festive shopping upswing this year, reveals a study conducted by Ipsos Research Private Limited, commissioned by Amazon India. Among the respondents surveyed, a high 89% expressed their excitement for the upcoming festivities with 71% indicating intend to shop online this festive season.
Reflecting a surge in consumer confidence and willingness to shop, nearly 50% of respondents, who intend to shop online, stated they would spend more on online festive shopping compared to last year. This trend cuts across metros (55%) and tier-2 cities (43% in cities with 10-40 lakh population).
The study also reveals Amazon as a preferred online shopping destination, with over 73% of respondents trusting Amazon for their festive needs. Notably, 75% associated Amazon India with offering a wide selection of products, while 72% perceived that sellers on Amazon provide attractive deals, and 73% viewed it as a reliable and trustworthy online shopping destination.
“The essence of India’s festival season is deeply rooted in traditions, cultures, and the emotions they evoke. The months leading up to the festivities are significant as many major shopping explorations and purchase decisions occur during this time. This period also presents an opportunity for us to delight customers with vast selection, great value coupled with highly trusted and seamless shopping experience which reflects evolving customer preferences. We continue to remain grateful to our customers and are humbled by the trust they place in us.” said Saurabh Srivastava, Vice President, Category Leadership, Amazon India.
"The festive season in India is always a time of great excitement and anticipation, and this year is no different. Our recent survey reveals that a significant majority of urban Indians are eagerly looking forward to festive shopping." said Amit Adarkar, Country Manager of Ipsos India. "This positive sentiment presents a golden opportunity for brands and marketers to connect with consumers and create compelling campaigns and offers that resonate with the festive spirit."
At an overall on customer sentiment towards online shopping events, convenience emerges as a major driver, with 76% appreciating the ability to shop remotely anytime, anywhere. Speedy delivery at scale (74%), trust online shopping events to provide genuine/original products (75%), affordable payment options like no-cost EMI (75%) are some other key factors which make customers shop online during the festive season.
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