Dalmia Bharat's 'Ghar Ghar Lehrayen Tiranga' campaign in NE
Region’s cement leader plans multiple activities in support of the movement
Agency
AGARTALA / GUWAHATI, August 11 2022: Dalmia Bharat Limited (DBL), one of the nation’s leading cement manufacturers, has launched its ‘GharGharLehrayenTiranga’ campaign in the North East in celebration of India’s 75th Independence Day. The initiative is aligned with the Central Government’s ‘Har GharTiranga’ campaign to bring the Tri-colour home and hoist it to mark the diamond jubilee celebrations of the country's Independence.
During the days preceding the momentous occasion, company representatives are visiting a number of towns across the region to distribute national flags from a thematically-decorated van. The initiative is set to enthrall crowds with patriotic music and planned activities including quizzes and flag distribution at key landmarks.
Commenting on the company’s ‘GharGharLehrayenTiranga’ campaign, a company spokesperson said, “At Dalmia Bharat, we continue to embody our commitment towards nation-building with utmost dedication. For this purpose, we are supporting our government’s ‘Har GharTiranga’ campaign with our community-specific endeavours. While this fortifies our shared synergies with the North East region that is entering a new era of growth and stability, we are confident that our collaborative efforts will ensure the progressive development of the state, and India as well.”
As part of its campaign, Dalmia Bharat is also presenting a pure cotton national flag and a badge, along with a covering letter from the company’s Regional Sales Director, to its 600- strong channel partners across the northeast region to invoke the feeling of patriotism among its stakeholders and promote awareness about our Indian National Flag.