BharatPe Unveils Akshaya Tritiya Gold ‘Mahotsav’
NATIONAL: BharatPe, India’s leading financial services and UPI payments company Wednesday announced the launch of its ‘Akshaya Tritiya Gold Mahotsav’, a week-long digital gold campaign that brings a gamified layer to gold investing. The campaign will run from April 14 to 19 across Invest BharatPe, BharatPe for Business and the BharatPe app.
Timed with one of India’s most significant gold-buying occasions and positioned as a first-of-its-kind initiative, the campaign introduces a gamified layer to gold investing, transforming a traditionally transactional category into a more interactive and rewarding experience.
How ‘Akshaya Tritiya Gold Mahotsav’ Works
Invest & Earn: Invest in 24K digital gold at live market rates and unlock up to 10% goldback on eligible transactions.
Unlock the Jackpot: Every qualifying investment automatically enters users into the ₹1 Lakh Mega Jackpot
Win Big: 10 winners will receive ₹10,000 worth of digital gold each
More You Invest, More You Gain: Every transaction unlocks instant rewards and higher chances of winning
Built to make every investment more rewarding, the campaign combines instant rewards with interactive elements, turning a simple gold purchase into a more engaging experience. To ensure wider participation, BharatPe has also introduced a ‘Flat Reward’ structure for users in select states, enabling a consistent experience in line with regulatory requirements.
“Akshaya Tritiya remains a pivotal moment for gold investment in India. Through this campaign, we are reimagining the experience by blending the credibility of digital gold with a more engaging and value-driven journey for our users,” said a BharatPe spokesperson.
The campaign is supported by BharatPe’s real-time validation systems and risk controls, ensuring a secure and transparent investment journey.
Gold remains central to India’s investment ethos, particularly during Akshaya Tritiya. With ‘Akshaya Tritiya Gold Mahotsav’, BharatPe is blending this legacy with a more engaging, reward-driven digital experience, making gold investing simpler, more accessible and far more interactive for the next generation of investors.