RoboDog carries the message “Assam Needs You”
GUWAHATI: The spectators at ACA Stadium in Barsapara witnessed a meaningful moment during Assam Premier League match between Guwahati Royals and Jorhat Stallions sponsored by Imperial Blue Packaged Drinking Water. A RoboDog carrying the message “Assam Needs You” accompanied the players onto the field before the start of the match.
It was later seen moving around designated areas of the stadium drawing the attention of spectators and television viewers to the continuing challenges faced by families affected by flooding in Assam. The idea was simple: to use the visibility of a major sporting event to carry an important humanitarian message beyond the stadium. Amid the excitement of the match, the RoboDog served as a gentle reminder that many communities across Assam are still dealing with the consequences of the floods and continue to require compassion, support, and solidarity.
The message “Assam Needs You” was intended as an appeal to citizens, institutions and organisations across the country to keep Assam in their thoughts and contribute, in whatever way possible, to relief, recovery and rehabilitation efforts. With the match broadcast live, the initiative also sought to bring the message to a wider national audience.
The distinctive visual of the RoboDog carrying the placard was intended to draw attention to the continuing human suffering caused by the floods and the long road to recovery faced by affected families. The initiative was facilitated during the match by Guwahati Royals with the support of league management as a small effort to ensure that the reach of sport could also be used in the service of the state and its people.
It was a quiet reminder that even during moments of celebration, Assam’s affected families must not be forgotten—and that the responsibility of standing with them extends far beyond the boundaries of the cricket field.